Video introduces the brand and custom arranging techniques
The Gift Box
The luxe mint- and ivory-colored packaging in which the roses are transported adds to the elevated experience. Made locally from recycled corrugate and printed with soy-based inks, each box is customized to neatly present the booms, glass vial of flower food and handwritten card from the sender upon lifting the structured lid. - Seattle Magazine
The branding solution includes elemental accents to highlight the luxury standards of the brand. The color palette is soft yet crisp and decidedly modern. Custom symbols were created including patterns, icons, and a custom font to enfold the brand.
The roses measure anywhere from 3 to 5 inches in height and they're meant to last longer than a traditional bouquet of roses due to closely monitored growing conditions in greenhouses that provide consistent temperature and humidity.
Every element of the brand is custom created. Including letterpress business cards and stationary, typeface design, logo design and imagery.
The logo shape was inspired by vines and DNA intertwining - referencing centuries of cultivation that has taken place creating the modern rose.
Majority of marketing efforts are conducted online via social media partnering with celebrities and reverred stylists.
The logo reimagined the iconic kangaroo. The national yellow and green were reinterpreted to a brighter palette for a more modern appeal. All apparel was custom designed and maufactured.
The goal was to create an exciting, iconic brand to celebrate the deep connection Australian fans have with sport. Olympic athletes were utilized as ambassadors to create a brand that everyone would feel attached to.
An athletic fund was created to support emerging athletes. A percentage of all sales were donated to participating athletes as well as fundraising tools to assist them in their journey.
Fun novelty items were used as promotional material during sport matches