creative director / photography
Logo-Base-Homepage.jpg

Roseur Fine Roses

Founder, Creative Director
 

Roseur is a new, online purveyor of luxury roses offering a fresh, modern gifting experience. After just 4 months, our packaging has been praised by
Entrepreneur Magazine, Goop.com
The Dieline and Packaging Of The World

Discover the Roseur Website Here

peach-header.jpg

The Roseur Method

Video introduces the brand and custom arranging techniques

The Gift Box

The Gift Box

The luxe mint- and ivory-colored packaging in which the roses are transported adds to the elevated experience. Made locally from recycled corrugate and printed with soy-based inks, each box is customized to neatly present the booms, glass vial of flower food and handwritten card from the sender upon lifting the structured lid. - Seattle Magazine

Roseur-Fine-Roses-01.jpg
 The branding solution includes elemental accents to highlight the luxury standards of the brand. The color palette is soft yet crisp and decidedly modern. Custom symbols were created including patterns, icons, and a custom font to enfold the brand.

The branding solution includes elemental accents to highlight the luxury standards of the brand. The color palette is soft yet crisp and decidedly modern. Custom symbols were created including patterns, icons, and a custom font to enfold the brand.

Tile 14.jpg
Tile 15.jpg
The Roses

The Roses

The roses measure anywhere from 3 to 5 inches in height and they're meant to last longer than a traditional bouquet of roses due to closely monitored growing conditions in greenhouses that provide consistent temperature and humidity.

ROSEUR-0259.jpg
ROSEUR-0270.jpg
03 Roseur-120-square.jpg
Roseur-0057.jpg
Roseur-0339.jpg
Roseur-0143.jpg
The Enclosures

The Enclosures

Every element of the brand is custom created. Including letterpress business cards and stationary, typeface design, logo design and imagery.

SB-0077-cards.jpg
  The logo shape was inspired by vines and DNA intertwining - referencing centuries of cultivation that has taken place creating the modern rose.

The logo shape was inspired by vines and DNA intertwining - referencing centuries of cultivation that has taken place creating the modern rose.

Roseur-1492.jpg
 Majority of marketing efforts are conducted online via social media partnering with celebrities and reverred stylists.

Majority of marketing efforts are conducted online via social media partnering with celebrities and reverred stylists.

lydia_roses-250x250.jpg
Roseur2.jpg
Roseur3.jpg
Screen Shot 2016-04-27 at 12.44.36 PM.png
Screen Shot 2016-04-27 at 11.20.55 AM.png
Screen Shot 2016-04-27 at 12.44.42 PM.png
Screen Shot 2016-04-27 at 12.45.14 PM.png
Roseur-0091.jpg