The luxe mint- and ivory-colored packaging in which the roses are transported adds to the elevated experience. Made locally from recycled corrugate and printed with soy-based inks, each box is customized to neatly present the booms, glass vial of flower food and handwritten card from the sender upon lifting the structured lid. - Seattle Magazine
The branding solution includes elemental accents to highlight the luxury standards of the brand. The color palette is soft yet crisp and decidedly modern. Custom symbols were created including patterns, icons, and a custom font to enfold the brand.
The roses measure anywhere from 3 to 5 inches in height and they're meant to last longer than a traditional bouquet of roses due to closely monitored growing conditions in greenhouses that provide consistent temperature and humidity.
Every element of the brand is custom created. Including letterpress business cards and stationary, typeface design, logo design and imagery.
The logo shape was inspired by vines and DNA intertwining - referencing centuries of cultivation that has taken place creating the modern rose.
Majority of marketing efforts are conducted online via social media partnering with celebrities and reverred stylists.