creative director / photography
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Pfizer

Corporate Social Responsibility Platform Logo

Pfizer's first iteration of a social investment strategy focused on four major cornerstones: Treat, Teach, Build and Serve. At a time when corporations were struggling with their social strategies, Pfizer took an enormous step to create an overall platform. This translated to 6 programs. As of today this program has expanded to over 12 programs and is still growing. This brand development was the foundation from which they have gone on to build a very successful social platform.

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