creative director / photography
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AussieOi

Naming, Branding, Apparel Design, Marketing, Social Media

The AussieOi sportswear brand was created around the infamous sporting chant "Aussie, Aussie, Aussie, Oi, Oi, Oi!" and targeted Australian sport fans and athletes. 

 The logo reimagined the iconic kangaroo. The national yellow and green were reinterpreted to a brighter palette for a more modern appeal. All apparel was custom designed and maufactured.

The logo reimagined the iconic kangaroo. The national yellow and green were reinterpreted to a brighter palette for a more modern appeal. All apparel was custom designed and maufactured.

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 The goal was to create an exciting, iconic brand to celebrate the deep connection Australian fans have with sport. Olympic athletes were utilized as ambassadors to create a brand that everyone would feel attached to.

The goal was to create an exciting, iconic brand to celebrate the deep connection Australian fans have with sport. Olympic athletes were utilized as ambassadors to create a brand that everyone would feel attached to.

 An athletic fund was created to support emerging athletes. A percentage of all sales were donated to participating athletes as well as fundraising tools to assist them in their journey.

An athletic fund was created to support emerging athletes. A percentage of all sales were donated to participating athletes as well as fundraising tools to assist them in their journey.

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 Fun novelty items were used as promotional material during sport matches

Fun novelty items were used as promotional material during sport matches

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